In Indore, one of the major commercial hubs of Madhya Pradesh, the recent liquor shop auctions have drawn significant attention. Reports suggest that the base price of some liquor shop licenses in prime areas has reached ₹40–50 crore. This is only the reserve price, and the final bidding amount can go even higher.

Why Are the Prices So High?

Under the state’s new excise policy, liquor shops are grouped and auctioned every year. Shops located in high-demand and commercially active areas naturally carry higher reserve prices.

Indore, being a large and economically active city, has consistent consumer demand. This strong market demand encourages bidders to invest large sums to secure a license.

How Does the Auction Process Work?

Liquor shop licenses are typically granted through an e-tender or auction process. Interested bidders must first deposit a security amount and fulfill eligibility criteria.

The highest eligible bidder is awarded the license for a specified period, allowing them to operate the shop legally under state regulations.

Is the Business Really That Profitable?

When a license costs ₹40–50 crore, it raises an obvious question: how much profit can such a shop generate?

Liquor sales contribute significantly to state revenue through license fees, excise duties, and taxes. For contractors, the business can be profitable, especially in high-demand cities like Indore.

However, it also involves substantial expenses such as initial investment, stock purchase, employee salaries, shop rent, security, and compliance costs. Profitability depends on strong sales and efficient management.

How Does the Government Benefit?

Through its excise policy, the state government sets annual revenue targets. Higher bidding in major cities directly increases government earnings. This is why reserve prices for liquor shops in metropolitan and commercial centers are often set at a premium level.

The ₹50 crore price tag for a liquor shop license in Indore reflects the scale of investment and revenue potential associated with this business. While the opportunity for high returns exists, it also comes with significant financial risk and operational costs.